WooCommerce Integration

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Introduction to WooCommerce

Woocommerce is a Top Tier eCommerce solution that currently powers over 30% of all eCommerce sites across the globe. Groundhogg provides direct integration with Woocommerce.

Once you have successfully integrated the Groundhogg-Woocommerce add-on you will be able to see new benchmarks, shortcodes and emails through Groundhogg. You can access newly added emails and replacement codes in Groundhogg’s email section and benchmarks in the Groundhogg funnel section. Apart from that, You will get access to Groundhogg Tab inside your products where you can tag contacts based on purchase.

Benchmarks

Woocommerce comes with four benchmarks that are used to automate funnels and send automated emails based on your contacts’ actions.

Order Status Changed: This benchmark executes when the status of the order changed

Product purchased: This benchmark executes when the user successfully purchases products.

Add To Cart: This benchmark executes when the user adds any product to their cart.

Emptied Cart: This benchmark executes when users remove all the products from their carts.

Reached Checkout: This benchmark executes when users reached the checkout page while buying the product.

Abandon Cart Funnel

Replacement Codes

The Groundhogg-Woocommerce add-on contains two different replacement codes that you can use to send discount codes to contacts.

You can use this replacement code to send customized emails to customers and boost your sale.

Managing Tags Using WooCommerce

Groundhogg provides functionality to add and remove tags based on product interaction. You can find this Groundhogg Integration section in the product data fields of the WooCommerce product page. Tags will be applied to contact when user order marked as a paid or marked as a complete based on the first occurrence. Users can use this applied tags to run automation based on the product purchased.

Reporting

Groundhogg Woocommerce plugin provides a reporting view of the wooCommers to identify the best conversion emails and funnels so users can make informed decisions

Benchmarks

Woocommerce comes with four benchmarks that are used to automate funnels and send automated emails based on your contacts’ actions.

Download purchased: This benchmark executes when the user successfully purchases products.

Add To Cart: This benchmark executes when the user adds any product to their cart.

Emptied Cart: This benchmark executes when users remove all the products from their cart.

Reached Checkout: This benchmark executes when users reached the checkout page while buying the product.

Replacement Codes

The Groundhogg-Woocommerce add-on contains two different replacement codes that you can use to send discount codes to contacts.

wc_percent_discount: Generate a single-use percentage coupon code for this contact only. 

Usage: {wc_percent_discount.10}

wc_flat_discount: Generate a single-use flat-rate coupon code for this contact only. 

Usage: {wc_flat_discount.10}

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